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Australia Online Advertising Booming


Up to a billion

Online advertising in Australia is booming, with revenues having surpassed $1 billion (AUD) in 2006 and year-over-year growth reaching 62 percent, according to research firm Frost & Sullivan, reports SmarthouseNews.

Paid search revenues led online ad growth, with more than 100 percent, followed by general advertising (48 percent); directories (60 percent) and classifieds (49 percent). The online ad market totaled $1.01 billion in 2006 and is forecast to reach $2.95 billion in 2010.
 
"Google emerged the biggest winner - to become joint overall market leader with Sensis," Darryl Nelson, research director at Frost & Sullivan Australia, is quoted as saying. "We estimate paid search revenues to grow to $975 million by end-2010, a CAGR (compound annual growth rate) of almost 40 percent."

Nelson also said classifieds now accounts for 30 percent of the total online advertising market in Australia.

($1 US=$1.27 AUD)

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