ZNET Australia: Australians overwhelmed by spam

A leading researcher analysing the issue of spam in Australia said a survey she conducted earlier this year revealed that Australian employees were "most annoyed by chain e-mails" from family and friends. She said the Australian experience closely reflected the United States, where individuals typically received 1,500 chain e-mails a year from family and friends.

For viral marketers the implications of this study are significant. Looking forward, corporate policies are likely to become increasingly strict, thus creating further access barrier to the "at work" demographic.