Sydney Morning Herald: At last advertisers are moving online

The Australian online ad industry is on a roll, having grown 40 percent last year to come close to hitting the quarter billion Australian dollar mark. That's about 10 percent of television billings.

Big clients came from financial, technology and automotive categories. Classifieds were big, taking more than a third of revenues, and - like elsewhere - search grew enormously to about 30 percent of spending.