At least one brand has not shied away from the Murdoch publishing empire in the U.K.: car manufacturer Audi launched its first ever supplement app for the iPad edition of News International’s Sunday Times this weekend, according to Marketing Magazine. The supplement app is based on a print supplement of excerpts of Audi’s new book about its victories at Le Mans 24 hours race.

Audi is no stranger to controversy: earlier this month rap musician Eminem filed a cease-and-desist order against the German carmaker alleging it illegally used its Oscar-winning song "Lose Yourself" in a commercial for its new 2012 Audi A6 Avant. (via Reuters). That is the same song that Chrysler used - legally - in its "Imported from Detroit" campaign [video] that debuted in the Super Bowl campaign for its new Chrysler 200 model. The Audi's commercial, which has not aired in North America, is also structured similarly to the Chrysler ad, Reuters notes.

In Chrysler's version, Detroit's key landmarks are part of the backdrop. The Audi commercial shows Berlin's tourist sites.

Audi may find itself having to mend fences in the U.S. market, though, as its ad campaigning picks up in North America. The company recently announced it would build a manufacturing plant in the U.S., in order to step up sales. (via MarketWatch). Namely, it hopes to grow between 10% and 20% this year in the U.S. and plans to increase unit sales globally to more than 2 million by 2020. Advertising is sure to be part of that strategy.