A new ad campaign for AT&T subsidiary YellowPages.com attempts to position the site as the online authority for local information, the company announced. The campaign will include a mix of early morning and late night network TV spots, high-profile cable TV spots and online placements designed to drive traffic to, and increase brand awareness of ,YellowPages.com. The campaign conveys a central theme - "Need something?" - by using humorous situations to illustrate how YellowPages.com provides its users with the products and services they need.

The ads were created by GSD&M, Austin, which YellowPages.com selected as its advertising agency of record for both creative and media in August 2005.

"By developing an ad campaign that builds brand awareness and drives search activity, we expose web users to a valuable resource and offer our advertisers greater value by giving them increased exposure to consumers," Matt Crowley, Chief Marketing Officer for YellowPages.com, said in a statement.

The campaign builds on the company's 2006 campaign - its first national advertising effort - as a result of which, the company says, YellowPages.com is the internet Yellow Pages leader in unaided brand awareness among consumers, according to research group Hall & Partners.

Some 69 percent of small businesses say they are either already advertising on the site or are likely to advertise on it. And nearly 75 percent of YellowPages.com users say they are likely to recommend the site to others, according to the research.

The YellowPages.com Network received approximately 1 billion searches in 2006.