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ATT Wireless Account to Digitas

AdWeek: Digitas Lands AT&T Wireless' Digital Duties

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The other shoe dropped on the AT&T Wireless business, with Digitas taking the online component of the account away from Avenue A. The traditional media portion of the $120 million account has already been awarded to Ogilvy in July. Boston-based Digitas has worked with parent company AT&T for years.

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