Ambition makes
strange bedfellows

AT&T has joined two venture capital firms and a Hollywood talent agency to invest in new digital media companies, reports The New York Times.

The VC firms are Accel Partners and Venrock; the agency is William Morris. The partnership seeks companies interested in developing entertainment content and technology.

AT&T hopes to get in early among technologies that might improve the ease with which ads are run on mobile devices.

A recent Nielsen study found that 23 percent of US mobile subscribers are receptive to mobile advertising, if it lowers their monthly phone bills.