AT&T to Consolidate Agency Buying and Planning in Efficiency Effort

On your marks. Get set ... go!

The telecom giant is putting its $3.345 billion media buying and planning account into review.

In an effort to increase efficiency, the agency of choice will manage all media buying and planning efforts.

RFPs will be issued to potential shops. The review is expected to conclude in late 2007, according to Advertising Age.

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