Where a hipster brand
comes to die

AT&T is launching a new campaign to convince customers its mobile solutions meet their wandering needs, reports The New York Times.

The new push portrays people on the go and connected to others all over the world. AT&T's mobile products, it goes on to say, meet those needs.

The campaign is yet another effort to convince mobile users that the absorption of the Cingular Wireless brand under the old telecom's persona was the right strategic move.

TV spots depicting worldwide connections will be accompanied by a website where customers can create "digital personas."

AT&T also plans to include an online store for buying merchandise with personalized representations of their network.