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AT&T is now a marketing partner for the USA Basketball Men's National Team, joining Gatorade, General Motors, McDonald's, Nike, and Electronic Arts. Financial terms of the deal were not disclosed.
The USA Basketball Men's National Team is pursuing its first Olympic gold medal since 2000, reports Bloomberg. Before and during the Beijing Games, AT&T will disseminate exclusive men's basketball team content to customers online and via on-demand TV.
AT&T is also an official sponsor of the US Olympic Team, boasting individual marketing agreements with USA Gymnastics, USA Track & Field and USA Swimming.
