Today on theFashionSpot:
dramatic collars for Fall

AtomicOnline is building a fashion-centric community hub, following its purchase of theFashionSpot, an online fashion destination for young women, earlier this year.

theFashionSpot debuted in July '01 as an invitation-only site where would-be "fashionistas" could critique designer collections. It serves 70,000 registered members and one million unique visitors per month.

AtomicOnline aspires to expedite theFashionSpot's growth and turn it into a major niche hub, like its other destinations: CraveOnline for men, TeenCrunch for teens, and SheKnows for women — which absorbed RealityTVMagazine early this year.

AtomicOnline claims to be different from ad network competitors because its destinations are not syndication portals; each site owns, produces and manages its own content. Rivals Glam Media and iVillage would likely make the same argument for themselves.

Glam recently purchased a street fashion social network called Stylemob.