aQuantive's Atlas Solutions will offer ad management tools for the video-on-demand (VOD) and DVR markets via a new division called Atlas On Demand, which will be integrated with its digital ad management and trafficking suite, writes ClickZ. Atlas On Demand will consolidate media planning and buying, creative management, trafficking and analytics for VOD campaigns. No distribution partners have yet been announced, nor has a VOD platform been launched. Atlas is among the first online ad technology vendors to express an intent to grab the problematic VOD ad market by the horns.