DM News: Atlas DMT Wins Nine Clients

Atlas DMT, the online ad tools division of aQuantive, will announce the addition of several second-tier advertising clients for its suite of online serving and tracking tools, including its relatively recently acquired Go Toast search keyword management system. Atlas has been attracting significant agency use even though the aQuantive parent company competes directly against them by handling planning and buying duties for marketers via iFrontier and other properties.