Marketing technologies provider Atlas on Wednesday announced the release of the Atlas In-Stream Video product for serving pre- and post-roll in-stream video ads.

Atlas In-Stream Video allows online marketers and publishers to place in-stream video ads on the web as easily as display banners, as well as accurately measure the conversion and reach of these campaigns across a multi-site media plan, Atlas, an operating unit of aQuantive, said in a statement.

Atlas also said it would provide detailed metrics, including impressions, conversions, user interactions with companion ads, return on investment and conversion rate by creative, placement and site, as well as brand exposure duration metrics.

"The Atlas offering for video on the web is a great complement to [its] video-on-demand offering, with the added benefit of a medium that scales," said Benjamin Ezrick, media supervisor, Neo@Ogilvy. "Being able to aggregate reach and optimize video ads across multiple media platforms is becoming crucial for media buyers."

Atlas In-Stream Video is the latest addition to the Atlas Digital Marketing Suite, which offers third-party ad serving, including banners, search, rich media and now in-stream video.

"As video begins to transform the online environment, advertisers and publishers are looking for technology solutions to assist them in the delivery and workflow of digital video," said Scott Ferris, SVP and general manager of Atlas Emerging Media.