Atlas, that's a very heavy load

Atlas, an ad manager purveyed by aQuantive, has just been tapped by IAC Advertising Solutions as exclusive provider for media ad-serving across a number of IAC's online properties.

IAC's suite includes Match.com, Evite and Citysearch.

The multi-year contract lends Atlas advertisers access to IAC's more than 60 million unique users per month.

According to recent Compete statistics, ads served via Atlas reached approximately four out of five, or 82 percent, of people online in June.