IAR: AstraZeneca to Launch Drug Online

Deeming online media the best for building initial branding and awareness for its newest and most important drug introduction, AstraZeneca will bow Crestor with a major interactive campaign, including rich media and prominent site homepage takeovers.

The cholesterol-fighting drug account is handled by Avenue A. AstraZeneca's ad spending has increasingly focused on interactive media, as time has passed and returns are attributed to various media.