A current campaign by Ask.com in the United Kingdom is under fire by people who say they're being misled, writes the Wall Street Journal.

The ads ask people to stop using Google for their searches because doing so limits the number of sources people can find when looking for information. But the ads aren't branded as coming from Ask. Instead they point to www.information-revolution.org, where people are invited to post their thoughts about Google and the issue of information monopoly. The site is minimally branded by Ask.

People complaining about the campaign say they are being duped into thinking this is a legitimate advocacy campaign and not an ad push. Moreover, a search for "google" on Ask brought up the fake website as the top result, along with an editorial comment and drawing. Ask.com says that listing was the fault of one over-anxious person and was quickly pulled.

Ask.com has a second phase of the campaign planned but didn't provide further details.