via Valleywag

Ask.com has launched a guerrilla marketing campaign in the U.K. to curb Google's 75 percent market-share dominance there, according to CNET.

Posters showing a hand holding a megaphone and urging people to "Stop the Online Information Monopoly" recently began appearing in London subway trains and stations. Ask's name is not on the posters, but the company plans to reveal that it is behind the ads by disclosing that on the website listed on the posters.

The posters will be supported by print, radio, television and billboards. The blogosphere is already talking up the promotion, but not without some backlash over the execution, with some questioning the campaign's intent.

One blog reader agreed with the message but was skeptical about its sponsor: "However, you forgot to mention who are the professionals that have set up this site. Who tells me that this isn't a Yahoo, MSN or Ask promotion against Google?"