Ask Jeeves: Search Smarter
E-Commerce Times: Ask Jeeves Answers Competitors with Upgrade
MediaPost: Ask Jeeves to Start Advertising Again, with TBWA/Chiat/Day SF
Ask Jeeves has just announced that it has overhauled its search technology along the lines of Yahoo's recently announced smart content (i.e., smarter results, less clicking). Meanwhile, after a two-year quiet advertising period, Ask Jeeves is back with a new agency and campaign. The search engine has signed on with TBWA/Chiat/Day in San Francisco and will launch the campaign in early Spring or Summer.
