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Ask Jeeves Keeps TBWA

jeeves_snowman.jpg

Ask Jeeves has decided, after a review, to hang onto the San Francisco office of Omnicom Group's TBWAChiatDay as its creative agency, AdWeek reports (via MediaBuyerPlanner). The company may spend up to $30 million to relaunch the brand next year, sources have said. Last year, it spent around $5 million, according to Nielsen Monitor-Plus.

TBWA has handled the account since 2003. The review was launched during the summer, and client executives spoke with several shops, including Mullen, Goodby, Silverstein & Partners, Hanft Unlimited, and Butler, Shine, Stern & Partners.

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