Ask freezes hand that once served it

To combat Google and Yahoo in the search engine space, Ask will spend around $100 million in media to get the word out about its web services, reports WebProNews.

Recent efforts have been outdoor guerrilla marketing, in specific an "Information Revolution" campaign in Britain and a series of cryptic, unbranded billboards in the U.S. promoting characteristics of "the algorithm." Adrants writes, " The hope [of the strategy] is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them."

The next phase will move from outdoor to TV and other media.