Britney? Jude? Angelina? Brad?
Ask.com aspires to gain search engine market share by partnering with two popular television celebrity news programs, reports Advertising Age.
Last week saw the lagging search engine receive featured placement on both Entertainment Tonight and The Insider.
Nightly installments on both shows will highlight the top three celebrity names sought on Ask.com. The idea is to position Ask.com as the place to go for celebrity-based searches.
Ask has increased spending on TV and product placement in recent years. Both components have worked, according to the company, in driving traffic to the search engine.
CEO Jim Lanzone said he believes product integrations into entertainment and other programming have become the most effective part of the company's promotional strategy.