The NFL team Washington Redskins rolled out a Foursquare-based campaign at the beginning of the season to rally its already fervent fans. Its results have exceeded expectations.
The campaign rewards fans for attending home games and rallies during out-of-town games, writes Social Media Examiner. By December, Redskins fans had logged more than 20,000 check-ins at the home stadium FedExField and tens of thousands more at venues across the D.C. metro area. "It's pretty impressive given that Foursquare is so new and not as readily embraced as other social media tools," Shripal Shah, Sr. VP, Digital Strategy at Washington Redskins told the publication.
The numbers are indeed eye-catching and not just to marketers. One 2011 prediction that bodes ill for advertisers is that geolocation and mobile devices will attract malware writers in larger numbers next year.
In its 2011 Threat Predictions report, McAfee Labs says that geolocation, mobile devices and Apple will be at the top of many cybercriminals’ lists. It cites Google's Android, Apple's iPhone, foursquare, Google TV and the Mac OS X platform as major venues. Topping the list will be URL-shortening services used on such sites as Twitter, it also said, as these make it easy for cybercriminals to mask and direct users to malicious websites.