'Exchange for the rest of us'
Apple rebranded its .Mac suite of services as MobileMe, dubbed "Exchange for the rest of us" by Steve Jobs at the Worldwide Developers Conference early today.
"Now users who are not part of an enterprise that runs [Microsoft] Exchange can get the same push e-mail, push calendars and push contacts that the big guys get," said Jobs.
The service auto-synchronizes user email, calendar, contacts and photos across iPhone, the iPod touch, and associated Macs or PCs with Outlook. It also provides more online storage than the original .Mac offering.
Ars Technica has a robust description of MobileMe's features.
Last week, rumors swirled that Apple quietly purchased Me.com to rebrand the .Mac service. Me.com now redirects to Apple's MobileMe website.
