MarketingVOX: The Voice of Online Marketing | MEDIA KIT

Art of Customer Service Develops Online

Internet Retailer: Online customer self-service broadening to more functions
Internet Retailer: At CircuitCity.com, better customer service means longer hours
Internet Retailer: With customer service, good talkers aren’t always good writers

Internet Retailer published a troika of interesting stories on online customer service. Among the many things being learned in the e-commerce industry:
- Many star customer service agents on the telephone fail miserably online, as they prove to be poor writers.
- Both consumer and B-to-B firms are taking much of the load off of customer service people by adding functionality to sites, allowing customers to conduct searches and even complex wholesale orders.
- Night hawk shoppers and more diverse time zones are forcing customer service departments to operate around the clock, answering questions with deep expertise late into the wee hours.

Related Topics

user experience
case studies
best practices
multi-channel marketing
b2b
global
e-commerce

Search

sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS