Ad Age: Havas Agencies Win Vonage Advertising Account
Arnold One will handle Vonage creative duties, winning the account after a hard-fought review. Fellow Havas-owned shop MPG will handle media. The account, reported to be spending more than $50 million this coming year, has been a heavy online advertiser. Vonage, a voice-over-IP telecommunications company, fired New York shop Korey Kay & Partners after only a few months. Arnold beat out Razorfish, Mullen and Lowe in the finals after having already beaten out StarcomMediaVest/SMG Direct in earlier rounds.