The U.S. Army is launching a microsite and recruitment initiative on Veterans Day, based on the theme of a day in the life of a soldier.

The "Army Strong" campaign consists of television spots and has interactive element, including a microsite and a new version of "America's Army: The Official U.S. Army Game," reports ClickZ. The Army is also attempting to create relationships with Google, Yahoo, YouTube and MySpace, according to Paul Boyce, an Army public affairs specialist at the Pentagon.

The microsite contains video profiles of actual Army personnel, including snipers, scouts, doctors, lawyers and mechanics. Interactive features include chat with Sgt. STAR (Strong, Trained and Ready), a module that recognizes keywords typed into a chat window and responds with information in text and audio.

"The Internet is the way that young people tell us they get their information and do their research and form their decision," Boyce says. The Army worked with McCann Worldgroup to develop the campaign, designed to reach the 18-25 demo.