Once again, the U.S. Army plans to extend its contract with Publicis Groupe's Leo Burnett, this time through next March, after having extended it (for a second time) in July until December, reports Adweek. According to an Army official, the extension is intended to avoid any interruption in recruitment advertising after it selects the winner, in December, of the on-again, off-again, ongoing, and seemingly unending $200 million review.
The latest extension comes with the possibility of even more extensions: two three-month extensions that could take Burnett's contract through September 2006, writes AdAge, which quotes Scott H. Amey, general counsel for the Project on Government Oversight, as saying that one extension might be justified, but multiple extensions "are nothing more than an attempt to dodge competition which prevents taxpayers from getting the best deal."
The six agencies that participated in last year's competition, which was never completed, have again returned questionnaires; responses were due September 8.
- Army Reissues $200MM Review, Keeps Agencies Off Balance
- Army Extends Burnett Contract, to Spend up to $50MM More
- Army: Never Mind… $200MM Review on Again
- U.S. Army: Just Kidding about the $200MM Review
- U.S. Army Reviews Account