Darn Those Pop-Up Ads! They're Maddening, But Do They Work?

Although there is a great deal crammed into this 3,000-word article on pop-ups, it doesn't necessarily bring us much closer to knowing whether pop-ups work or not. What we are told is how pop-ups work better when relevant to the sites that they are displayed on, and that the attitude of the user has a strong bearing on their effectiveness.

While this discussion contains no new ideas, it does draw together a wide array of research and raises a number of interesting points worth considering for those who use the format.