Yahoo Press Release News: AOL Posts Best Order Conversion Ratio Among Major Search Engines, According to WebSideStory's StatMarket

StatMarket says AOL shoppers buy. A press release by StatMarket states that AOL's search service had the best conversion ratio, with 3.03 percent. So, what is it about the AOL searcher that makes them more prone to convert? Of course each marketer needs to measure their own conversion data and make budget allocations accordingly. These averages can't be but so useful to any individual brand. [Editor's note: With the exodus of AOL subscribers, perhaps the million or so customers who recently purchased a non-AOL Internet service were enough to keep AOL's "conversion rate" on top of the others.]