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Bit by Bit, NYTimes to Surrender Format to the Zeitgeist

Following the examples of Facebook, AIM, the iPhone and still others, The New York Times is preparing to release an API.   [...]
Posted: Thursday, May 29th 2008

YouTube Valiantly Tackles Citizen Journalism

YouTube has unveiled a Citizen News channel that aggregates newsworthy video content. The channel was announced on YouTube's blog by "Olivia M.," its news manager. "If you see examples of fellow YouTubers doing great work in journalism and reporting, please let me know. If you're a citizen journalist yourself, tell me how YouTube could better serve you," she wrote. "My ultimate mission is to make the site a go-to destination for news on the   [...]
Posted: Thursday, May 22nd 2008

Social Network Ad Spend Doesn't Match Hype, Forecast Lowered

eMarketer has lowered its projections for US social network ad spend. It now estimates advertisers will spend $1.4 billion to place ads on social networks in 2008 -- down from its last projection of $1.6 billion, MarketingCharts writes.   [...]
Posted: Tuesday, May 20th 2008

YouTube's 'Buzz Targeting' Sells Ad Space on Soon-to-Be Viral Videos

Google has introduced "Buzz Targeting" on YouTube, a new way to wring ad dollars from the video site. Buzz Targeting highlights videos that are about to go viral amongst YouTube users. The algorithm examines videos being favorited and distributed across other sites, among other criteria, then gives advertisers the opportunity to advertise around them. Ads incorporated on the ground floor c  [...]
Posted: Wednesday, May 14th 2008

How-To: Launching and Monetizing a Facebook Application

Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference. This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications. Researching your app Be sure to do the proper research on your target market and Facebook user  [...]
Posted: Wednesday, May 14th 2008

Photo Retoucher Defends Integrity of Dove 'Real Beauty' Campaign

A quote from a photo retoucher for Dove's Campaign for Real Beauty has generated questions about how "real" any of the beauties actually were. In the May 12 issue of the New Yorker, Pascal Dangin -- photo retoucher for Annie Leibovitz, who created the Real Beauty ads for Dove and Ogilvy -- said this with regard to the campaign: "Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone's skin and f  [...]
Posted: Friday, May 9th 2008

How-To: 10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. In 2007, podcasts served 18.5 million users in the US -- a figure projected to rise to 65 million by 2012 (eMarketer). Thes  [...]
Posted: Wednesday, April 30th 2008

CRM Suite Helps SMBs Better Address Disgruntled Yelpers

Yelp has launched a set of tools that enable firms to nurture relationships on the popular review site -- whose sip-and-tell clientele have likely burned as many small businesses as they have helped. The suite is available at biz.yelp.com. Business owners may: - Update business information - Directly message users that have reviewed their business - Set alerts for when new users review them - View how many people have seen their page   [...]
Posted: Wednesday, April 30th 2008

How-To: Using Twitter to Build Brand Integrity

Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly. Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get  [...]
Posted: Wednesday, April 23rd 2008

WOM Research: Moms Buzz about Brands

New and expecting mothers have over 109 word-of-mouth conversations per week about products, services and brands. Most brands are discussed in a positive context and are considered highly credible by other moms, according to a Keller Fay study conducted for Ba  [...]
Posted: Wednesday, April 23rd 2008

Facebook Launches 'Lexicon' Tool for Measuring Buzz

Last week Facebook quietly launched Lexicon, a tool that counts the number of instances a word occurred on profiles, groups and event Walls in its network. Casual users can compare the buzz-worthiness of up to five different words or phrases at a time. Phrases are limited to two words. A comparison between  [...]
Posted: Wednesday, April 23rd 2008

Barack Obama Takes Lion's Share of Online Video Viewerships

Barack Obama enjoyed the highest number of online video viewers in March, compared to other presidential candidates, reports Nielsen Online. The research group reported "very little viewer overlap" between candidates, suggesting watchers have already committed to whom they plan to vote for. All told, Obama's website drew 518,000 unique visitors in March alone. Hillary Clinton lagged significantly behind at 351,000 uniques, and John McCain had only 38,000. The findings were released in N  [...]
Posted: Tuesday, April 22nd 2008

Measurement Tool Divines 'Viral' Ads in Advance

Consumer media firm MedTrackAlert has partnered with CNET to develop a measuring tool that quantifies the likelihood an ad message will be passed on organically. The "tool" makes use of a "shareability scale," which is proffered to consumers in testing groups. The results are used to determine whether a given ad or set of ads will go viral. Items covered in the shareability s  [...]
Posted: Tuesday, April 15th 2008

Gentoo Awarded Nearly $200K for 'Net Libel Damages; Representative Demands Web Publisher Conduct Code

Gentoo Sunderland, formerly the Sunderland Housing Group, has been awarded £100,000 (about $199,434) in compensation for cyber harassment. This is the highest amount ever awarded in the UK for internet libel damages. Several years ago the firm was targeted by anonymous website Dad'  [...]
Posted: Friday, April 4th 2008

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Bel  [...]
Posted: Thursday, April 3rd 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Social Media Marketing Still Lacks Strong Metrics

Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts   [...]
Posted: Tuesday, April 1st 2008

YouTube Launches Free Analytics Tool for Video Publishers

YouTube has debuted YouTube Insight, a suite of analytic tools that provide audience trends on videos that publishers have uploaded. YouTube already offers comments, ratings and a ranking for each clip. Insight adds context to where viewers come from and when they watched a given video. Because publishing a video on YouTube is so simple, the tool may yield opportunities for A/B testing. A studio marketing a movie, for example, could post several trailers appealing to different users, Produ  [...]
Posted: Friday, March 28th 2008

Mercedes Conceives Online Video Special for Gen-Y Music Junkies

Daimler-owned Mercedes-Benz is broadcasting a music show on its online TV station. Launched last month, "Mixed Tape Music Magazine" is a monthly special with video clips by artists like Jennifer Lopez and Mark Ronson, according to The Wall Street Journal. The show targets future Mercedes customers, which will hopefully associate the brand with being hip (assuming that is what they'll care a  [...]
Posted: Thursday, March 27th 2008

Alternative Media Poised for Strong Growth in '08, Despite Slowing Economy

Spending on alternative media in the US jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007. That rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts   [...]
Posted: Thursday, March 27th 2008

Every Episode of South Park is Now Online

The creators of hit comedy show South Park have made every episode available online -- for free, with ad support. South Park Digital Studios shall feature all episodes and archives, including 3,000 embeddable video clips, and games, reports NewTeeVee. The site one-ups Hulu -- a hosted streaming TV site with   [...]
Posted: Thursday, March 27th 2008

imeem Opens Back-End -- and Music Catalog -- to Developers

Following the examples of MySpace, Bebo and Facebook, music-streaming social network imeem will avail its back-end to software developers. Programmers can customize the existing imeem media player an  [...]
Posted: Wednesday, March 26th 2008

Whole Foods to Make Podcast Stars of Six Kids

In early March, Austin-based Whole Foods launched Whole Earth Generation, a video podcast series designed to raise environmental awareness among youngsters. To kick it off, Whole Foods announced a contest to find six kids aged 8 to 17 to serve as hosts for the series, which runs through April 29. Children in North America cou  [...]
Posted: Wednesday, March 26th 2008

Paramount Enlists Clearspring for 'Indiana Jones' Widget Promo

Paramount is kicking off a promotion for the latest "Indiana Jones" film. The two fans who distribute a widget of the trailer across the most media will score tickets to the world premiere. Winners will also become red carpet correspondents. Footage of their debut will be streamed onto the widgets following the premiere, reports The Hollywood Reporter. Paramount t  [...]
Posted: Thursday, March 20th 2008

DoubleClick's Self-Publishing Widget Ads May Monetize Social Networks

DoubleClick, now a Google property, is launching widget advertising into the self-publishing ad market. Powered by Gigya Wildfire, the option enables advertisers to encourage viral dissemination of interactive ads across social media. Gigya will provide metric  [...]
Posted: Tuesday, March 18th 2008