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Spotzer Video Ad Templates: Available to White Directory

Hearst's White Directory Publishers has partnered with Spotzer Media Group to accelerate the adoption of video advertising by local retailers. As of today, Spotzer will avail its library of pre-produced videos -- divided by business category -- to ad clients in the White Directory. Advertisers can select videos through their White Directory sales reps, then tailor it to deliver their own selling points. The videos can also be customized to include certain people or situations. The audiovis  [...]
Posted: Monday, October 6th 2008

Viewers Love Fey as Palin, Mostly on the Web

Tina Fey's portrayals of Alaskan Gov. Sarah Palin on Saturday Night Live have been seen more on the web than on TV, according to a survey by Solutions Research Group. The survey shows 51 percent of viewers that saw at least one of the skits watched it on the internet. About 23 percent watched on YouTube; 17 percent watched on NBC.com, and 4 percent saw the skit on Hulu.com. Following the   [...]
Posted: Friday, October 3rd 2008

StumbleUpon Ditches Registration Blockade, Courts Non-Firefox Users

eBay-owned StumbleUpon is making efforts to improve its availability beyond Firefox users that have registered and downloaded its toolbar. The service enables idle surfers to "Stumble" through random sites over the 'net. (Select sites are indexed, but publishers can also add pages to the StumbleUpon network.) As users flip through them, each page can be granted a thumbs-up or thumbs-down, which affects future sites they see. These "gut" preference  [...]
Posted: Wednesday, October 1st 2008

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]
Posted: Monday, September 29th 2008

digg Scores $28.7M, Unveils Plan to Burn Through It

Highland Capital Partners has infused social news site digg with $28.7 million in fresh funding. According to CEO Jay Adelson, the money will be used to improve infrastructure, expand internationally, add to the employee headcount ("check out our jobs page," he quipped) and roll pending programs into the execution stage. "We have only completed about 15 percent of al  [...]
Posted: Thursday, September 25th 2008

Photo Overkill, Souped-Up Image Search, Characterize LIFE.com

Time Inc. and Getty Images partnered to launch LIFE.com, a website that, put simply, tries serving what the tagline promises: "Your world in pictures." "Only three percent of the LIFE archive has been seen by the public," says LIFE.com editor Bill Shapiro. "This site will put everything on display." The photo collection draws primarily from Getty photographers and archived images from LIFE magazine, a property of Time Inc, from the 1930s to the 1990  [...]
Posted: Wednesday, September 24th 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008

To Bait Impulse Buyers, Lionsgate Brings Film Clips to YouTube

Independent movie studio Lionsgate launched Lionsgate Shop, a YouTube channel featuring clips of scenes from popular films, including Good Luck Chuck and Akeelah and the Bee. Below, the stagecoach scene from feature film 3:10 to Yuma:   [...]
Posted: Friday, September 19th 2008

Yahoo Puts Fresh Face on Homepage

Yahoo unveiled its long-awaited homepage redesign -- but not to everyone, reports The Guardian. Yahoo's last redesign took place in 2006, when the portal zeroed in on personalization, news content and community features, writes ReadWriteWeb. But while 82 million people worldwide visit Yahoo's homepage daily (314 mill  [...]
Posted: Friday, September 19th 2008

Yahoo Buzz Goes Mobile with New Widget

Yahoo Buzz, a seven-month-old project that identifies top news and blog posts from around the web, is now mobile-ready. From a mobile widget, handheld users can browse and "buzz up" articles they like from the past 12 hours. When stories are clicked, users see a summary and image. For a full story, they can click directly from there to the publisher's site. An o  [...]
Posted: Wednesday, September 17th 2008

SheKnows and Hearst Ask, 'Are You Tanorexic?'

SheKnows.com, which claims to be one of the fastest-growing online destinations for women, entered into a syndication partnership with Hearst Magazines Digital Media, a unit of Hearst Magazines, to feature select articles monthly from Hearst magazine websites. Sites involved in the deal include Cosmopolitan.com, MarieClaire.com, HouseBeautiful.com, Redbookmag.com and GoodHousekeeping.com. The partnership officially launched with 50 articles in August, an  [...]
Posted: Tuesday, September 16th 2008

1Cast Succeeds Redlasso with Copyright-Friendly Video Clips

A service called 1Cast purports to take over where Redlasso, a popular video clip service, left off. Last July, NBC and Fox -- co-owners of video site Hulu -- blasted Redlasso with a lawsuit, claiming its streaming video clips violated copyright and trade  [...]
Posted: Monday, September 15th 2008

V Cast Serves Up WB Web Series 'Sorority Forever'

WB.com is partnering with Verizon Wireless to avail Warner Bros. programming to V Cast subscribers. V Cast is Verizon's mobile video service. The first show to appear on V Cast's dedicated WB Channel is Sorority Forever. The short-form mobile/web series was developed by the director of The OC, in collaboration with the producers of web drama Prom Queen. Sorority Forever relates the twisted  [...]
Posted: Friday, September 12th 2008

TurnTo Widget Socializes Online Shopping

A big part of the online shopping experience is reading product reviews from anonymous customers. One media company hopes to make those reviews a little more personal. TurnTo Networks introduced the beta version of a social-shopping network that gives potential customers access to recommendations and feedback from friends rather than strangers, writes Internet Retailer (  [...]
Posted: Friday, September 12th 2008

YHOO Gets iPhone-Friendly, Fuses Social Media to Mobile

Yesterday Yahoo announced plans for a social media-based expansion into mobile, including an iPhone strategy and third party development tools. Yahoo's oneConnect is now available on iPhone and iPod touch. The service, which debuted in spring, enables users to consolidate social media and mobile contact data, then send IMs, emails or text messages from one place. It also ports updates   [...]
Posted: Thursday, September 11th 2008

Online News Gaff Tanks United Stock - for a Day

A six-year-old story about United Airlines' bankruptcy filing has resurfaced, provoking investor panic and wreaking serious havoc on United's stock price (UAL) -- at least for a day. Who took the heat for it? Mostly Google News. Here's what happened: The original Chicago Tribune article from 2002 was published in the "Popular Story" section of South Florida Sun-Sentinel's website, where Google News purportedly picked it up. It was then seen by a securities analyst peru  [...]
Posted: Thursday, September 11th 2008

Nokia Acquires Aggressively to Expedite Its Own 'Net Services

To expedite the unveiling of a broader online offering, Nokia is purchasing a number of established internet services. The company purchased Navteq, a digital maps firm, for $8.1 billion last July. 10 smaller firms have also been absorbed. "We're not done," emphasized Niklas Savander of Nokia in an interview with Reuters. Future targets shall include small firms whose services Nokia h  [...]
Posted: Wednesday, September 10th 2008

Ffwd Brings Online Video You'll Like -- Straight to You

Co-founder Patrick Koppula of iLike conceived Ffwd, a video aggregation site that launches today. The company manifesto is "your personal remote control for channel-surfing video on the web." Its job is to find videos users will like from a panoply of web options: Hulu, YouTube, Comedy Central, and even news sources like The New York Times. Videos are catego  [...]
Posted: Monday, September 8th 2008

Rodale Syndicates Print Content to Glam Media

Rodale shall partner with women's online network Glam Media to provide branded articles, slide shows and videos from Women's Health and Prevention magazines, reports MediaBuyerPlanner. The content will appear on Glam's new Health channel, which pulls 9.6 million unique visitors a month, writes Folio. Collectively, Glam's channels a  [...]
Posted: Friday, September 5th 2008

Podcast Downloads Rise ... but Slooowly

Only 19 percent of internet users have downloaded a podcast, up from an estimated 12 percent that have ever downloaded a podcast in 2006, according to a report released by Pew Internet & American Life Project, reports MediaBuyerPlanner. Of the 19 percent that downloaded a podcast, 17 percent -- or three percent of internet users -- do so on a typical day, up from 1 percent that did so on a typical  [...]
Posted: Wednesday, September 3rd 2008

Streaming TV Network TheWB.com Goes Live Today

Today marks the debut of TheWB.com, Warner Brothers' contender to existing streaming show and movie sites like Hulu. The WB was a teen-oriented TV network that died quietly in 2006. (The CW, also a teen network, owns the channel now.) It hosted popular shows like Buffy the Vampire Slayer, Gilmore Girls, Angel and Smallville. TheWB.com shall air ad-su  [...]
Posted: Wednesday, August 27th 2008

Google Tests Ads Across YouTube Mobile

Google is preparing an ad platform for YouTube Mobile, which went live in January. YouTube Mobile has enjoyed a happy reception since its debut, expanding to Latin America in February.   [...]
Posted: Tuesday, August 19th 2008

AOL Snaps Up Feed Aggregator Socialthing

AOL announced plans to buy Socialthing, a social feed aggregator. Financial terms were not disclosed, but a source pegged the price at seven figures, wrote MediaPost. Socialthing unites user data across 13 social media sites, including Twitter, digg, Flickr and Facebook. AOL plans to integrate its capabilities in Bebo and instant messenger service AIM, as well   [...]
Posted: Monday, August 18th 2008

NBC Reveals Hidden Cache of Olympic Ad Space

NBC Universal has reportedly kept some Olympics ad inventory in its pocket, hoping its impressive viewership numbers would pull in spendier advertisers. Between Monday and Wednesday (Aug. 11-13) of this week, the network sold an additional $10 million worth of TV spots -- topping the $  [...]
Posted: Friday, August 15th 2008

NBCU Seizes Records Online, On TV, TAMI Numbers Claim

The multiplatform distribution of Olympics content by NBC is successfully driving viewers to prime time, says NBC Olympics president Gary Zenkel, MediaBuyerPlanner reports. The results of NBC’s first TAMI numbers lend some weight to his statement. NBC  [...]
Posted: Friday, August 15th 2008