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Consumers Like Each Others' Email; Daily Marketing Messages, Not So Much

A study from online firm Habeus shows consumers primarily connect with one another by using email, reports MediaPost. Email is expected to remain an oft-used communication tool, despite the rise of social networks like Facebook, which lets them pass messages to each other in other ways. 67 percent of respondents said they prefer email today, and 65 percent claim they will proba  [...]
Posted: Friday, May 23rd 2008

Epic Gets Off Easy in ASIS Spam Lawsuit

Epic Advertising, formerly AzoogleAds, has won a suit charging it for CAN-SPAM violation. The suit was filed by ASIS, an internet service provider. ASIS alleged AzoogleAds violated federal and state anti-spam regulations by sending over 10,000 unsolicited emails to potential clients. A San Francisco-based federal district court ruled AzoogleAds -- now Epic -- was not responsible for spamming users   [...]
Posted: Wednesday, May 21st 2008

Court Awards MySpace $230M in Spam Case

A federal judge has awarded MySpace $230 million in a case against a notorious spammer, reports The Associated Press. The complaint was filed against "Spam King" Sanford Wallace and partner Walter Rines, which hijacked MySpace profiles by obtaining passwords through phishing schemes. The pair fa  [...]
Posted: Wednesday, May 14th 2008

Yahoo, McAfee Partner for Secure Search Experience

Yahoo is partnering with McAfee on a system that flags potentially unsafe search results. The system integrates McAfee's Site Advisor technology into results from Yahoo Search. Red text and other alerts will warn searchers if a site contains any malicious software or is affiliated with any other online fraud activity. The security offering was christened SearchScan and is positioned as the only  [...]
Posted: Tuesday, May 6th 2008

Yahoo, Click Forensics Partner to Foil Click Fraud

Yahoo and Click Forensics have announced a partnership in the fight against click fraud, reports CNET. Per the terms of the collaboration, Yahoo will provide data on click fraud rates and Click Forensics will send advertiser feedback Yahoo's way. What Yahoo won't be sharing is how it detects click fraud in the first place. Releasing that information could empower fraudsters to find loopho  [...]
Posted: Wednesday, March 19th 2008

Google's Take on 'Tasters' May Impact AdSense Growth

Google is planning a change in policy that could severely impact its own revenue and that of domain "tasters," reports Silicon Alley Insider. Domain "tasting" exploits the Add Grace Period (via ICANN), a window of time when purchased domains can be returned. "Tasters" buy d  [...]
Posted: Wednesday, January 30th 2008

Return Path Whitelist Blankets 1.2 Billion Inboxes

Return Path's Sender Score Certified whitelist has broadened to over 1.2 billion email inboxes. According to Return Path, this represents a 100 percent growth from the same time last year and marks the acceptance of authentication procedures as standard. ISPs that accept the Sender Score Certified whitelist include GoDaddy, Yahoo, Time Warner Cable and Windows Live Hotmail, reports   [...]
Posted: Tuesday, January 29th 2008

Loyal Rewards Gets Sender Score Certified

Email marketer Loyal Rewards has earned accreditation under Return Path's Sender Score Certified whitelisting program. To qualify, Return Path evaluated Loyal's list maintenance, security, authentication records, inclusion of unsubscribe options on every email, and consumer complaint history. With the DMA reporting a   [...]
Posted: Thursday, January 24th 2008

Most Received High Volumes of 'Junk' and 'Spam' Email during Holidays

More than half (56.4 percent) of consumers reportedly got high volumes of "junk" from marketers ("email from companies I know but that is just not interesting to me"), second only to "spam" ("email I never asked to receive"), which 65.7 percent say they received in high volumes during the holidays, according to Return Path. Below, some of the findings of Return Path's "Fourth Annual Holiday Email Consumer Survey,"   [...]
Posted: Tuesday, January 22nd 2008

ICANN Targets Domain Tasters

The practice known as "domain tasting" is getting another look by the Internet's main oversight body, reports the Associated Press. ICANN, the Internet Corporation for Assigned Names and Numbers, said it will begin drafting proposals to crack down on "tasters" - those who buy up domains only to return most of them later. The practice takes advantage of a s  [...]
Posted: Thursday, January 10th 2008

Jupiter: Email Marketing to Hit $2.1B in 2012

Spend on email marketing will hit $2.1 billion by 2012, near double what it is now, reports DestinationCRM. The prediction was gleaned from a report by JupiterResearch. Over the next four years, budgets for email marketing will rise from $1.2 billion spent in '07 to $2.1 billion spent in '08. Increased spending follows the rise in   [...]
Posted: Tuesday, January 8th 2008

'East London Decapitator' Makes Grisly Mark on Outdoor Ads

A London-based vandal dubbed the Decapitator is transforming outdoor ads into platforms for bloody decapitations. Londoners are split on whether the Decapitator is making a strong commentary on urban spam or if the artist is just plain nuts-- the Decapitator targets women over men in advertisements by a five-to-one ratio, according to words & pictures. Ads targeted include Moet & Chandon's "Be  [...]
Posted: Tuesday, January 8th 2008

MarketingVOX Snookered by Trojan Horse

Yesterday morning MarketingVOX ran an ad campaign containing a trojan-horse-like Flash mechanism that produced a pop-up ad for a fake "performance optimizer." The campaign, which launched the 26th of December, tested fine -- showing an ad for a multimedia technology called Sound F/X -- and exhibited trojan horse behavior only after its launch. MarketingVOX ran about 1,300 impressions of the ad before it was caught and terminated. MarketingVOX trafficking staff was warned   [...]
Posted: Friday, December 28th 2007

Enterprise Spam at 90% of Email Volume, Attachment-based Spam Up

Spam continues to account for nearly 90 percent of the total email volume received by large enterprises, and attachment-based spam made a comeback, according to November data collected by Proofpoint, Inc., writes MarketingCharts (  [...]
Posted: Friday, December 28th 2007

Even Google Gets Viruses Sometimes

Romanian antivirus company BitDefender reported Google text ads are being hijacked by a Trojan virus that replaces its ads with text from another provider. In response, Google has cancelled customer accounts that display ads redirecting users to malicious sites or that advertise products violating its "software principles," according to Globe and Mail.  [...]
Posted: Thursday, December 20th 2007

Consumer Groups Defend Right to Receive Mobile Adverts

Eight consumer and public interest groups filed a complaint with the FCC, protesting an incident in which Verizon Wireless blocked text messages sent by NARAL Pro-Choice America, an abortion rights group. The petition states carriers should not be able to block texts sent by political groups or advertisers. But the group also cites another incident, where Verizon blocked messages from  [...]
Posted: Tuesday, December 18th 2007

Hard Up? Deck Your Facebook Profile with Spam

Though Beacon's plans were foiled, a company called Ads-Click has launched a new Facebook app with a similar premise. In this case, members are invited to embed ads onto their profiles. When friends click on the sponsored messages, the profile owner gets an 80 percent cut. Dubbed MicroSocialAds, the app insert  [...]
Posted: Tuesday, December 18th 2007

Google: Email Spam Declines as Filters Tighten

According to an engineer at Google, the number of spam emails being sent has flattened and may be trending downward, reports Wired. The statement comes from Google software engineer Brad Taylor. He says the number of spam messages being sent through the company's Gmail service has steadily decreased in the last year. That, he says, may be a sign spammers realize Gmail's filters are so tight it's not even   [...]
Posted: Friday, November 30th 2007

Spam Scam Preys on Blackmail Worries with MP3 Attachment

Commtouch has flagged a new type of spam that leads recipients into believing they are being blackmailed. Email subject lines include "I'm monitoring you," You're being watched," "Your phone is monitored," and "The tape of your conversation," according to DM News. The email contains a password that recipients must enter to download what appears to be a password-protected mp3 file. In   [...]
Posted: Monday, November 26th 2007

PayPerPosters Lose PageRank Faster than You Can Say 'Google'

Some bloggers participating in PayPerPost's program have found their site PageRanks lowered to virtual obsolescence by Google in the past week. The news came from a   [...]
Posted: Monday, November 19th 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Spammers Use FTC Credentials to Boost Passwords

The FTC, long a major crusader against email fraud, is now the target of the devious business. The Commission issued a press release Monday that a bogus email is circulating, allegedly from the FTC's "fraud department." The address in use is "frauddep@ftc.gov." When a user downloads an accompanying attachment from the  [...]
Posted: Wednesday, October 31st 2007

U.S. Leads 'Dirty Dozen' Spam-Relaying Countries in Q3

Over the third quarter, the US (again) relayed more spam than any other nation, accounting for a massive 28.4 percent of all the world's spam emails sent through compromised computers, according to the latest Sophos study of the top 12 spam-relaying countries, reports MarketingCharts. Me  [...]
Posted: Tuesday, October 30th 2007

MailChimp Provides Spam Testing for Email Campaigns

MailChimp has launched a new spam filter check and email analysis as part of its enhanced Inbox Inspector tool. The tool is targeted to do-it-yourself email marketers like small and mid-sized businesses. The Inspector detect which spam filters are most likely to block a given email campaign. It also locates broken links, HTML errors, and typos in the content. The Inspector then details what issues thwart e  [...]
Posted: Friday, October 26th 2007

MP3s, Videos May Be Sizzling Spam of Tomorrow

A new kind of junk mail is poised to fill inboxes in the near future: mp3 spam. The format fools spam filters by posing as a cellphone ringtone, using file names like JustinTimberlake.mp3 and weighing under 100 kilobytes, according to the New York Times. Once opened, a computer-synthesized voice rattles off "hot deals." The Times has   [...]
Posted: Monday, October 22nd 2007