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SI.com Enjoys Record Year, Due in Part to Swimsuits

Sports Illustrated's website is receiving record traffic, thanks to content from its annual swimsuit issue segment, which hit the site on February 12. SI.com's internal stats say the section generated 5.4 million unique users, a 41 percent increase from last year. In the last ten days, users averaged 31 page views per person, up 35 percent from 2007. The web component of SI's swimsuit issue has become an event in itself.   [...]
Posted: Monday, February 25th 2008

Taco Bell, SI Team for Faux Photo Campaign

Taco Bell has teamed with Sports Illustrated for a campaign centred around the magazine's popular Swimsuit Issue. The campaign drives audiences to DirectDaniella.com, which hosts videos of model Daniella Sarahyba in a variety of settings. Visitors can use their mouse to take pictures of her from the videos. Photos can be emailed to friends. SI and Taco Bell promoted the site with online ads on MTV.com and ESPN.com, as well as other sites with a large male audience. Taco Bell also ran in-st  [...]
Posted: Thursday, February 14th 2008

Appropriately, Moniker Auction Draws Porn Domain Seekers to Vegas

Those looking to stock up on porn-related domain names, may want to hit Las Vegas for a large-scale auction for adult URLs. On Tuesday, January 15th, Moniker will hold an auction of 2,000 adult-oriented domain names, part of the Internext Expo in Las Vegas. Bidding will be open to attendees. Those who cannot attend may bid on a corresponding online auction. Domains available will be both n  [...]
Posted: Monday, January 7th 2008

'Green Monday' Sets New Record with $881MM in Holiday Online Sales

"Green Monday," coined by eBay to describe the second Monday in Dec. as the heaviest online spending day of the season, may well live up to that claim: US retail e-commerce on Dec. 10 totaled $881 million (up 33 percent vs. last year) - and a record as the heaviest online spending day ever, comScore said (  [...]
Posted: Monday, December 17th 2007

Canadian Adult Site Reaps Harvest from Facebook User Data

An Ontario-based adult entertainment company that conducts business under the name SlickCash has received legal complaints from Facebook, which asserts SlickCash "hacked" the social network's computers and tried accessing the personal information of users, reports The Globe and Mail. While it is not evident which information was eventually gleaned, court  [...]
Posted: Monday, December 17th 2007

Penthouse Purchases Myriad Social Network Communities

Penthouse Media has bought Various Inc. and subsequently the 25 social networking sites it operates, reports The New York Times. The purchase came at a price of $500 million for sites primarily geared toward allowing members of niche communities find each other -- in the romantic sense. Sites include GradFinder, which connects college graduates, and BigChurch, which targets people looking for those   [...]
Posted: Wednesday, December 12th 2007

Adult Network Leaves AdBrite for Etology, Drags Clients Along

Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive. Etology unseats AdBrite as AVN Ads' ad-serving partner. AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable. AVN Ads 2.0 launched on 3 December. Publisher revenue share has increased from 70 percent to 75 percent, and phone and online chat support have been added. Adver  [...]
Posted: Friday, December 7th 2007

RJ Reynolds Cuts Flame on Femme-Stick Print Campaigns

Having long braced itself against snowballs of negativity following its sexy, sultry Camel No. 9 print campaigns, RJ Reynolds has announced its decision to cease print advertising in '08. Spokeswoman Jan Smith called the cut "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Industry spectators, including Steve Hall at Adrants,   [...]
Posted: Friday, November 30th 2007

WallStreet.com Hits Auction with High Hopes, Leaves with Little Else

After speculation that it might move for at least $10 million, WallStreet.com failed to attract many suitors at the end of its debut auction on Friday. WallStreet.com's alleged reserve price of $4 million to $5 million was left unmet, with the highest bid coming in at $3 million,   [...]
Posted: Monday, October 15th 2007

Mobile Broadcast TV to Hit 120MM Users by 2012

Nearly 120 million mobile users in over 40 countries are may have broadcast TV services by 2012, compared with less than 12 million in 2007. And DVB-H will serve as the dominant transmission standard, according to a new report from Juniper Research, writes   [...]
Posted: Monday, October 1st 2007

When Polled, UK Women Prefer Shapely Figures to Slim Ones

A survey conducted by YouGov plc found British women prefer the figures of Catherine Zeta-Jones and Charlotte Church to those of Kate Moss and Victoria Beckham. The survey was conducted among 1,000 UK women over the ages of 18, between the 5th and 7th of September. The data was weighed as a representation of the population at large. 38 percent of women polled would be more comfortable with Zeta-Jones' buxom figure, with 8 perc  [...]
Posted: Monday, September 17th 2007

Beckham Boosts Traffic to US Soccer Site to over One Million

Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July - up 117 percent on the previous year - due in large part to the US arrival of former England captain David Beckham, who was signed by the LA Galaxy at the start of the year,   [...]
Posted: Tuesday, September 4th 2007

Jockey Starts Catchy Underwear Virus

Jockey has created a pair of microsites to remind people to buy new underwear, reports Brandweek. It's hoped that the humorous approaches taken on StopSquirming.com and JockeyUnderWars.com will appeal to young people who might not put much thought into underwear. The first site features e-cards to send to f  [...]
Posted: Friday, August 24th 2007

Dating in Digital Era Gets AJAX Treatment

With the proliferation of free "friendship" sites like MySpace and Facebook, paid dating sites are dipping into the social networking playbook to freshen up the look of dating 2.0, according to The Guardian. British dating site Dating Direct, whose tagline reads, "Same game, new rules," offers the serial daters of the online world a suite of staples: instant messaging, compati  [...]
Posted: Friday, July 13th 2007

New Dating Site Starts in Real World, Moves Online

A new online dating startup will reverse the process of first chatting online before an actual meet-up, reports Springwise. Admit an Attraction allows people to meet online after first meeting in the physical world. The site sells Attraction Tickets that members can hand out to someone they meet in public,  [...]
Posted: Friday, June 29th 2007

Adult-Movie Producers Seek Piracy Solutions

The porn industry is known to have driven advances in technology - from the growth of broadband to online credit-card processing - and it's now taking part in the war against pirated video, according to CNET. Like other media companies, producers of adult films are struggling with online piracy. That's led to some "innovation" that seems more like a throwback to the early days of TV,  [...]
Posted: Monday, April 2nd 2007

Roehm Accuses Wal-Mart of 'Smear Campaign'

The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a "smear campaign," writes the Associated Press. Roehm challenged Wal-Mart's allegations of certain improprieties, such as having an affair with a subordinate, and said there was no valid reason for her dismissal: "Wal-Mart is insinuating   [...]
Posted: Thursday, March 29th 2007

Second Life Virtual Sex Biz Sold for $50K on eBay

One of the landmark businesses on Second Life, Amsterdam, sold on eBay Monday for $50,000 to a buyer located, appropriately enough, in the Netherlands, said the developer of the popular adult-oriented business, according to Information Week. Alderman's company, Eros LLC, specializes in adult business on the internet, with 90 percent of its business in Second Life. He said Eros s  [...]
Posted: Thursday, March 29th 2007

Anonymous Blog at Center of Sorrell Libel Trial

A trial in London pits WPP boss Martin Sorrell against two ad executives he claims authored an anonymous - and libelous - blog disparaging him and his agency, reports the New York Times.  The blog referred to Sorrell as an imposing mafia-boss type and included remarks and photos of him with a woman who worked at a WPP firm and who also had a relationship with Sorrell. The two alleged blog authors are former  [...]
Posted: Wednesday, March 28th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

ValueClick Groups Sites to Extend Valentine's Day Reach

ValueClick Media, the performance advertising network division of ValueClick, Inc., has announced a new custom channel, designed to extend the reach and effectiveness of campaigns centered around Valentine's Day, reports MediaBuyerPlanner. The channel, dubbed "Run of Love," is a group of sites selected from the ValueCli  [...]
Posted: Thursday, January 25th 2007

'Oxygen' Gets Jump on Upfront, Previews Reality Shows

Citing accelerated change - in the online space, among others - Oxygen network has gotten quite a jump on the cable upfronts this year and is giving an early presentation to buyers "because your world is changing and we're changing with you," according Lisa Gersh, Oxygen president and COO, writes MediaWeek (  [...]
Posted: Wednesday, January 24th 2007

Online Dating Sites Get Busy in New Year

The year might be winding down for many business sectors - but, for online-dating services, immediately before and after New Year's is a peak time for attracting new customers. As Americans make their New Year's resolutions, beginning a new relationship will be a top priority for singles, and that translates into a surge in new customers for online dating services - which is exactly what the two leaders in online dating, eHarmony and   [...]
Posted: Tuesday, December 26th 2006

MSN Pink Ads Pulled - Too Racy

MSN dropped a blog-targeted ad campaign by Control Room, an independent company that produced on-demand concerts for MSN, to promote a Pink concert on the portal because some of the work was in poor taste, reports AdWeek. Control Room planned a banner push on celebrity blogs   [...]
Posted: Wednesday, December 20th 2006

MSN Search Launches Sexy Viral to Combat Google

The strikingly beautiful mascot behind MSN Search's viral Ms. Dewey sure beats a guy in a chicken suit - at least that's what MSN is hoping. The wisecracking Ms. Dewey is set in front of a futuristic cityscape and responds to users' search queries with a wide arrray of prop comedy and theatrics. Created by web shop Evolution Bureau, Ms. Dewey is played by actress Javina Gavankar. Mirroring Burger Kin  [...]
Posted: Wednesday, November 15th 2006