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YHOO Stakeholder Appeals to MSFT on Bended Knee

Yesterday a Yahoo investor proposed that the company sell to Microsoft for $22 per share, a 74 percent premium on its stock price, which sat parked at $12.65 as of market close yesterday. The attempt to slick Microsoft's appetite is a stroke of irony, given the companies' recent history. The software giant tried in February to purchase its rival for $44.6 billion, amounting at the time to to $31 p  [...]
Posted: Friday, October 10th 2008

Internet Ad Revenue Up 15.2% in First Half of 2008

Internet advertising revenues for the first six months of 2008 were $11.5 billion, setting a new half-year record that represents a 15.2 percent increase over the first half of 2007, according to recently released data from The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers,   [...]
Posted: Thursday, October 9th 2008

Facebook Integrates Live Search, Expands to Web

Yesterday Facebook moved its search beyond the closed social network, so queries typed into its search box give users the option of searching the web, too. The power behind Facebook's new capabilities is Microsoft's Live Search. The two announced they would partner for search back in July. The deal includes sponsored search advertising, also powered by Microsoft. Ads that appear in a sear  [...]
Posted: Wednesday, October 8th 2008

Ask Answers Questions in Search Results

Yesterday Ask.com rolled out the 11th version of its search engine, which it claims is 30 percent faster than the previous version. The search engine now indexes content from a broader pool of sites, draws more material from those it indexes and ultimately aims to answer questions in the search results, CEO Jim Safka told the Associated Press.  As  [...]
Posted: Tuesday, October 7th 2008

Internet Stocks Take Monday Morning Dive

Major online companies suffered when the Dow tumbled below 10,000 yesterday -- for the first time in four years. Most notably, Google fell 4.6 percent ($17.84), hitting $369.07 before trading ended Monday. Last week AmTech's Rob Sanderson lowered his Google estimates, per appreciation of the US dollar and "concerns of the spread of economic slow-down into continental Europe." Yahoo -- which serves  [...]
Posted: Tuesday, October 7th 2008

GOOG/YHOO Liaison Takes Backseat to DoJ Probe

Facing protest from just about every corner, Yahoo and Google have agreed to delay their sponsored search ad deal until after the Department of Justice (DoJ) completes a full review. "The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the Department of Justice," Yahoo stated. "We have had discussions with regulators  [...]
Posted: Monday, October 6th 2008

Advertisers Frustrated by Local Targeting Tactics, Metrics

National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and measurement tools available, according to a study from Marchex, Inc. conducted by Sterling Market Research,   [...]
Posted: Monday, October 6th 2008

Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully

Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo. "Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses   [...]
Posted: Friday, October 3rd 2008

DM Profitability Grows Despite Revenue Decline

Direct-marketing business performance in the second quarter declined overall from the year-earlier quarter, despite growth in profitability, according to the Q2 Quarterly Business Review (QBR) issued by the Direct Marketing Association (DMA),   [...]
Posted: Thursday, October 2nd 2008

To Win Searchers Back, MSFT Pins Hopes on 'SearchPerks'

To stimulate use of Live Search, Microsoft rolled out (yet another) incentives-based program. Under the game show-style slogan "Search a lot, earn a lot!", Microsoft promises to reward users with "tickets" or points for each search they run on Live. Tickets can be redeemed for prizes, like ringtones and frequent flier miles. The SearchPerks program is incompatible with any browser besides Internet Explorer. And while the restriction may inconvenience some users, Int  [...]
Posted: Thursday, October 2nd 2008

Drug Brandjackers Spend Millions on Search, Cybersquatting at All-Time High

Online brandjackers are increasingly abusing top-ranked pharmaceutical brands, putting deal-seeking consumers at risk of buying questionable prescription drugs on illegal online pharmacies and exchange sites, according to the Summer 2008 Brandjacking Index from MarkMonitor, MarketingCharts   [...]
Posted: Thursday, October 2nd 2008

Branding on Facebook: Groups or Fan Pages?

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies. Two major distinctions were made: Fan Pages are visible to unregistered users and are indexed by  [...]
Posted: Wednesday, October 1st 2008

Banner Ads Affect Search Conversions; Eyeblaster Aims to Prove It

Eyeblaster launched Channel Connect for Search, which enables marketers to track users that are exposed to, or that interact with, display ads -- even if they don't immediately convert. Channel Connect for Search operates under the premise that banner ads have a latent influence on buyers. Once they click on an ad, users are tracked with cookies for up to 30 days. If they ultimately convert through search, advertisers will be able to recognize them as   [...]
Posted: Tuesday, September 30th 2008

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

Obama Sites Generate 6x More Traffic than McCain's

Nearly 22 million people per month visit websites related to Barack Obama, while John McCain-related sites generate about 3.5 million visitors, according to a report from AdGooroo that analyzes the candidates' websites and search-engine marketing programs, writes  [...]
Posted: Tuesday, September 30th 2008

Google Updates PageRank, Yahoo Revamps Search Algo

Search Engine Roundtable reports that Yahoo Search is undergoing an algorithmic update, following noticeable fluctuations in search positions observed by webmasters. The last Yahoo Search revamp took place in early September. News of the update arrives on the heels of weekend reports that   [...]
Posted: Monday, September 29th 2008

MySpace Owns 68% of SocNet Traffic, Facebook Visits Up 50%

MySpace.com received 67.54 percent of the market share of US visits in August 2008 among a custom category of 56 social-networking websites, while Facebook ranked second with 20.56 percent, followed by MyYearbook, which received 1.65 percent, according to Hitwise (  [...]
Posted: Monday, September 29th 2008

Google Tests Options for Search Blurbs

Google is testing a feature that lets users specify how much data they want to see in the summary sections of their search results. When a person runs a query on Google, s/he typically gets a long string of websites back. Ideally, the topmost results are most relevant to his or her search. To help that user pinpoint exactly what he or she was looking for, each site features a summary just below the title tag, which is supposed to describe what the user will find on that page. Below, circle  [...]
Posted: Monday, September 29th 2008

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]
Posted: Monday, September 29th 2008

Yahoo/Google Fact Site Assuages Concerns About Sponsored Ad Liaison

Google has launched Yahoo/Google Facts, an informational site that provides users with detailed information about its sponsored search ad liaison with Yahoo. Dismissing a SearchIgnite study that claims the relationship could in  [...]
Posted: Friday, September 26th 2008

Yahoo Email Dominates Web-Mail Landscape

Yahoo's email service dominates the web-mail market with the highest number of email users, monthly minutes spent per user and times users check mail, according to data from comScore, writes MarketingCharts (via a New York Times blog post by reporter   [...]
Posted: Friday, September 26th 2008

Yahoo Pulls Back Curtain on Ad Platfrom

Yahoo's 18-month-old ad platform initiative took its first steps at Advertising Week in New York. APT is designed to make it easier for advertisers and publishers to buy and sell display ads as they do with Google's platform. Using the service, advertisers can target specific audiences, ideally generating better ROI on ad buys. Publishers also hope sharper targeting capabilities will empower them to charge more, though rivals are skeptical. "[Another] new ad network is not goi  [...]
Posted: Thursday, September 25th 2008

Google Webmaster Blog Answers SEO Questions

Google's Webmaster Central posted a video detailing the search engine's stance on duplicate content, meta tagging, local search and creating a "Google-friendly" site, among other details. View the video here:   [...]
Posted: Wednesday, September 24th 2008

Yahoo, AOL Begin Mating Dance

A long anticipated deal, whereby Time Warner folds AOL into Yahoo, is now in the planning stages. Yahoo's board meets today. Among other topics, members will decide whether the AOL absorption is its most attractive option -- and whether it can secure a good price, reports Kara Swisher at All Things Digital. Swisher adds that the management team, led by CEO Jerry Yang, is   [...]
Posted: Tuesday, September 23rd 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008