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GlamTV Fuels Online/TV Fusion Fantasy

Women's network Glam Media has launched GlamTV, a video distribution site with sponsors like E! Online, Lifetime and Sony BMG. The channel brings Glam a step closer to becoming a recognized online/TV media hybrid. GlamTV launches in tangent with Glam Evolution for Video, an ad server capable of designating creative placements based on audience, content, primetime, user behavior and other factors. It also makes practical use of Glam Media's Digit  [...]
Posted: Thursday, May 29th 2008

Google Defends Prospective Yahoo Deal

While no deal has yet been signed, Google is defending its potential partnership with Yahoo against premature detractors, reports The New York Times. The proposed Yahoo/Google relationship would enable AdWords advertisers to buy sponsored positions on Yahoo Search. Yahoo sponsored search listings are currently sold v  [...]
Posted: Friday, May 23rd 2008

'Half-Clad' Roller Derby League Goes Virtual in 'Comic Book World'

Virtual world Urbaniacs, which enables children to act out hero/villain fantasies, has formed an exclusive agreement with roller derby league the LA Derby Dolls. Roller derby is a full-contact sport that caters primarily to women. Its manifesto is perhaps best distilled by the Derby Dolls' slogan, "Half-clad, all bad!" Urbaniacs will co-sponsor the Derby Dolls' summer camp for girls. And an LA Derby Dolls avata  [...]
Posted: Thursday, May 22nd 2008

Bebo to Wed AIM, ICQ in New 'People Networks'

AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo. The parent company plans to integrate Bebo with other proprietary platforms, including AIM and sleepy chat service ICQ. The contingent of community services shall be part of a new business unit dubbed People Networks -- which will comprise 80 million unique users on both sides of the Atlantic,   [...]
Posted: Tuesday, May 20th 2008

TheFind Partners with NearbyNow for Real-Time Inventory Look-Up

Niche search engine TheFind has licensed NearbyNow's inventory look-up technology. This function enables customers to virtually examine a retailer's warehouse to find out whether a product is available. Users may also reserve items for pickup at a brick-and-mortar retailer. NearbyNow has relationships with about 200 retailers. It recently raised $12 million in Series C funding to expand its online and mobile local s  [...]
Posted: Tuesday, May 20th 2008

Google Content Network Opens to Third Parties

Google announced today that the Google Content Network is open to third-party ad servers. This means Google partners may serve ads and track data across its network. Certified third parties include: - Ad servers DoubleClick (DFA) and Mediaplex - Rich media agencies DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast - Research firms Dynamic Logic, IAG Res  [...]
Posted: Monday, May 19th 2008

News Corp., WSJ Throw Greenbacks Behind Financial Ad Network

The Wall Street Journal Digital Network and News Corp.'s .Fox Networks are launching an online ad destination for financial topics, reports Reuters. The Worthnet.Fox network currently includes 30 publishers, such as Barron's, MarketWatch and The Wall Street Journal. Worthnet will target roving executives with an eye for cross-cultural domination; for example, "the head of world financial companies that  [...]
Posted: Monday, May 19th 2008

craigslist Countersuit: eBay Stole Trade Secrets

craigslist filed a countersuit against eBay, challenging the latter’s allegations that craigslist discriminated against eBay as a shareholder, and alleging that eBay used its minority stake in craigslist to steal corporate trade secrets for the launch of Kijiji, MediaBuyerPlanner   [...]
Posted: Thursday, May 15th 2008

Fox to Use AdTech for Ad-Serving

Fox, a global ad network in its own right, has selected AOL's AdTech to deliver ad inventory across multiple media. According to MediaPost, AdTech must implement its Helios IQ platform across 20 countries in the next six weeks, resulting in the migration of over 100 sites onto its network. It i  [...]
Posted: Tuesday, May 13th 2008

Phorm Still Has a Lot of Public Relations to Do

Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview. A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising. Phorm works with ISPs to track online activity, then cr  [...]
Posted: Monday, May 12th 2008

Best Buy Forks $2.1B Over for 50% of The Carphone Warehouse

Best Buy has purchased a 50 percent stake in The Carphone Warehouse, a European mobile phone vendor, for $2.1 billion. The deal includes The Carphone Warehouse's 2400 stores, which span nine European countries, as well as its online and direct businesses, insurance operations and airtime reselling businesses, CNN reports. The Carphone Warehouse will maintain proprietary ownership of its fixe  [...]
Posted: Friday, May 9th 2008

Bill Gates Pursues Greener Pastures in 'Growth,' Sergey Brin Gloats

Following the withdrawal of its Yahoo bid, Bill Gates says Microsoft will focus on growing its online ad and search businesses. The Associated Press reports Gates express confidence about Microsoft's ability to compete against Google  [...]
Posted: Friday, May 9th 2008

Clearwire, Sprint Partner for WiMax Venture; Telecoms Tag Along

Clearwire and Sprint Nextel are combining wireless broadband units, reports The Associated Press. The duo will operate under the Clearwire label and focus on the development and implementation of WiMax high-speed internet technology. WiMax is faster than standard Wi-Fi. Clearwire and Sprint believe this liaison will expedite its mainstream availab  [...]
Posted: Thursday, May 8th 2008

Mattel Outsources Display Ad Sales to Gorilla Nation

Mattel has tapped online ad firm Gorilla Nation to manage online display ad inventory for Barbie.com and PollyPocket.com. The Barbie site serves 7.3 million unique visitors per month; PollyPocket.com draws about four million. Both sites will be incorporated in Gorilla Nation's GNKids offering. In February, the Star Wars franchise also   [...]
Posted: Wednesday, May 7th 2008

Comcast Launches 'Feedback Loop' for Email Marketers

With help from Return Path, Comcast has launched a complaint feedback loop. feedback.comcast.com forwards mail reported as spam back to firms that mass-mail Comcast customers. The loop also enables admins to receive copies of complaints that originate from their networks. The system helps filter spammers that send objectionable mate  [...]
Posted: Wednesday, May 7th 2008

Yahoo, McAfee Partner for Secure Search Experience

Yahoo is partnering with McAfee on a system that flags potentially unsafe search results. The system integrates McAfee's Site Advisor technology into results from Yahoo Search. Red text and other alerts will warn searchers if a site contains any malicious software or is affiliated with any other online fraud activity. The security offering was christened SearchScan and is positioned as the only  [...]
Posted: Tuesday, May 6th 2008

Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

Microsoft and Yahoo Get Their Merge On

Insiders reveal Microsoft increased its bid for Yahoo "by several dollars," which has -- at long last -- sparked active merger talks. The news brings closure to what appeared to be a public stalemate between the two giants, which in turn followed an emotional ultimatum by Microsof  [...]
Posted: Monday, May 5th 2008

New Releases Now Available to Rent or Own on iTunes

Apple announced it will begin selling new release films on iTunes. The deal includes inked signatures from Fox, Walt Disney Studios, Paramount, Universal, Warner Bros., Lionsgate, Sony, and New Line Cinema -- which currently also deliver rentals to iTunes users. The relationship is a fresh grievance for Wal-Mart, whose DVD division is expected to suffer. In February, NPD crowned Apple the No.  [...]
Posted: Friday, May 2nd 2008

Rumor: Ballmer May Raise Yahoo Offer on the Quiet

As the US Justice Department quietly roves the antitrust status of the Yahoo/Google sponsored search liaison, CEO Steve Ballmer told conference-goers in Milan, Italy that Microsoft is "prepared to go forward without a merger." "We are offering a lot of money," Ballmer said. "If Yahoo!'s shareholders l  [...]
Posted: Friday, April 25th 2008

AP to Launch Ad-Supported Mobile News Network in Q2

The Associated Press (AP) is teaming with Verve Wireless, a wireless publishing platform, to power the public foray of its AP Mobile News Network. The service gives mobile users a central space for local, national and international news and is "tailored to smart phones," according to the AP. The beta program was announced just recently; it formally launches late this quarter. The Mobile News   [...]
Posted: Friday, April 25th 2008

Marchex Inks Liaisons with Panoply of Niche Review Sites

Online ad firm and local content publisher Marchex has closed partnerships with a number of niche location-based content sites, including Yelp, Frommer's, Priceline and Avvo. The relationships add over five million user reviews and ratings to the engorged Marchex network, bringing its total to eight million nationwide. Content will be integrated into the Marchex local network, which serves 26 million un  [...]
Posted: Wednesday, April 23rd 2008

Break Media Spearheads Launch of Online Video Industry Coalition

Break Media has announced plans to launch an industry group for promoting the efficacy of online video advertising. The coalition shall include agencies, technology providers and online video companies. The Online Video Advertising ROI Council will also contribute research and education on video advertising. Ogilvy One, truTV, AT&T, the National Geographic Channel, AT&T, and Initiative Media will serve as charter members alongside Break Media, among myriad others. The group will gather   [...]
Posted: Tuesday, April 22nd 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

AnswersTV to Port Health Content to AP Video Site

AnswersTV, which provides original health programming online, will be syndicating health content to AP's OVN. The shows will be distributed to almost 2,000 online video affiliates. The relationship is an exclusive one. AP expects affiliates will use the programming to augment health-oriented site content. A recent study observed a disparity exists between what consume  [...]
Posted: Monday, April 14th 2008