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Overstock Deserts, Amazon Sues, New York State

Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state. Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates,   [...]
Posted: Friday, May 16th 2008

Pontiflex Nets $2.5M in Series A Funding

Cost-per-lead (CPL) firm Pontiflex has generated $2.5 million in a Series A funding round led by Greenhill SAVP and New Atlantic Ventures. The firm aims to bring transparency to lead generation in online advertising. Pontiflex enables advertisers and publishers to connect on its website. Users may create, optimize and track   [...]
Posted: Wednesday, April 30th 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

Yahoo to AMP Up Online Publisher Opportunities

Yahoo has revealed news of a new online ad system intended to improve affiliate sales for graphical and other forms of premium advertising. The system, dubbed AMP (formerly Apex), enables marketers to put ads on their sites, Yahoo sites, and sites participating in Yahoo's publisher network. Ads may target audiences by demographic profile, geography or online behavior,   [...]
Posted: Monday, April 7th 2008

Google Splits Performics, Keeps Affiliate Marketing Component

As plans to merge with DoubleClick go underway, Google plans to split Performics, formerly a DoubleClick property, into two business units: Affiliate Marketing and Search Marketing. Affiliate Marketing will be folded into existing Google services. The Search Marketing component will be sold. "It  [...]
Posted: Friday, April 4th 2008

EBay to Ditch ValueClick, Move Affiliate Program In-House

As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move affects eBay sites around   [...]
Posted: Tuesday, March 18th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

eBay Woos Power Sellers, Punishes the Baddies

EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth. Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters. In the US, the change will come February 20 for both auction and fixed-price ite  [...]
Posted: Wednesday, January 30th 2008

SuperPages Partners with Local Online Directory Network

Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories. This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network. Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says   [...]
Posted: Wednesday, January 30th 2008

Affiliate Marketing Drove £3B in UK Sales in 2007

The UK market for affiliate marketing grew an estimated 45 percent in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in E-consultancy's Affiliate Marketing Networks Buyer's Guide, reports MarketingCharts. The £3.13 billion total for 2007, co  [...]
Posted: Wednesday, January 30th 2008

FTC Fines Debit Card Marketers $2.2 Million

The Federal Trade Commission has settled a case against a cadre of marketers targeting "subprime consumers," reports ClickZ. EDP Technologies Corporation and others must pay $2.2 million in consumer restitution. The defendants used affiliate marketing programs to build leads and promoted prepaid bank-issued debit cards on websites, pop-ups and emails. They often charged hefty fees without authorizatio  [...]
Posted: Monday, January 28th 2008

KickApps Opens Back-End, Adopts OpenSocial and Facebook

KickApps, a provider of social tools for websites, is opening its back-end to developers and adopting Facebook and OpenSocial standards. In effect, any app that works on Facebook or on Google's OpenSocial platform will also work on a KickApps-enabled website, and vice-versa. The news followed the release of the KickApps API Developer Kit, which allows customers to build their own apps, necessitating collaboration with the Kic  [...]
Posted: Friday, January 18th 2008

NBCU Hits College Kids with The University Network

The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner. The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will   [...]
Posted: Wednesday, January 16th 2008

Microsoft Launches Online Affiliate Program

Microsoft has launched an affiliate program to promote search ads and Windows Live OneCare, reports MarketingPilgrim. One component pays people for each referral to Microsoft's Windows Live OneCare security and backup service. The other pays for referrals to the Microsoft adCenter search ad program. Microsoft will also offer affiliates banners and other materials. How payments   [...]
Posted: Friday, December 21st 2007

Kayak Buys Rival Travel Search Engine SideStep

Travel planning site Kayak has bought rival SideStep for a reported $200 million, reports TechCrunch. Kayak is making use of the $196 million it raised from a recent round of financing. The deal brings SideStep's affiliate program, display ad and email marketing businesses under Kayak's control, which according to the report will make the combined company fairly profitable.  [...]
Posted: Friday, December 21st 2007

Evo Connects Green Businesses with Jaded Buyers

Kermit is right. It's not easy being green. For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels. The site's business model depends primarily on affil  [...]
Posted: Thursday, December 6th 2007

Nikon Goes New Media, Sponsors DRM-Free Music

To promote its "support of music and music culture," Nikon has become an inaugural sponsor for RCRD LBL. RCRD LBL is an online music label that proffers sponsor-supported MP3s at no cost to the consumer. It is the result of a joint venture between founder Peter Rojas of Engadget and Downtown Records, which signed the band Gnarls Barkley.   [...]
Posted: Thursday, November 15th 2007

New AdWords Tool Consolidates Multiple Campaign Budgets

Manage Defined Spend (MDS), a new AdWords tool, enables advertisers to build and apply budgets under a single service agreement. AdWords already permits advertisers to build and manage separate ad budgets under multiple service agreements. MDS instead enables users to build out "child" accounts under a single "parent" agreement. The new option will appear under My Client Center. A button to the right marked "Modify Budget" gives clients access to the MDS. Child account shells  [...]
Posted: Friday, November 2nd 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

AzoogleAds Buys Bazaar to Bring SEM to Clients

CPA-based affiliate-based advertiser AzoogleAds has acquired Bazaar, a search engine marketing firm, in an effort to boost its suite of services to advertisers. AzoogleAds grew interested in SEM after handling a search campaign for one of its clients, Blockbuster Video, according to ClickZ. In addition to SEM, AzoogleAds also offers media planni  [...]
Posted: Wednesday, October 3rd 2007

Affiliate Marketing Swells in UK, 78% of Brands to Increase Spend

Affiliate marketing in the UK has been growing - and will continue to grow - in the next few years, per a survey from E-consultancy sponsored by buy.at, a UK-based affiliate network, writes MarketingCharts. Some 78 percent of respondents (239 merchants "working in the UK for a c  [...]
Posted: Tuesday, September 25th 2007

AdweekMedia Leaps into Niche Social Networking Game

Professionals have yet another community-building option from which to choose. AdweekMedia has just announced its foray into marketing and media-oriented social networking with its virgin offering, At the Roundtable. At the Roundtable proposes to "unite marketing, media and agency industry professionals." The proliferation of niche social networking sites was   [...]
Posted: Monday, September 17th 2007

Elsevier Prescribes Ads to Salve Medical Content Costs

OncologySTAT.com, a medical resource that launched last weekend, provides doctors with access to over 400 medical and scientific journals, including its own content, in hopes of footing the bill with ad revenue. In exchange for registering one's personal information with the site, users receive access to journals that include The Lancet and Surgical Oncology. Pricing for access to these journals can hit hundre  [...]
Posted: Tuesday, September 11th 2007

Amazon TV to Serve NBC Episodes in Sets of Singles, Seasons

With its severed iTunes ties still warm in the grave, NBC Universal has developed a new episode-delivery relationship with Amazon TV. Amazon TV will be selling downloads of NBC shows, including The Office and Heroes, through Unbox, its digital video download service. Unbox also proffers TiVo film renta  [...]
Posted: Wednesday, September 5th 2007

Interactive Marketing Association Launches in Austin

For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX. The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal. The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an   [...]
Posted: Thursday, August 16th 2007