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July 24th, 2008
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'Net Junkies Gain Ground in IndiaOver 28 million people in India, age 15 and older, accessed the 'net from home and work locations...Obama Makes Gold-Medal Buy in Beijing OlympicsSenator Barack Obama's Presidential campaign made a $5 million ad buy in the Beijing Olympics. The package, which...Global CRM Market Rose 23% in '07Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006...AdMob to Drop $1M on iPhone Ad DevsMobile ad firm AdMob launched a global iPhone ad marketplace. In tandem, it also plans to give $1...In Q1, Healthcare Was World's Spendiest AdvertiserDespite mounting economic pressures, global advertising spend increased 4 percent in the Q1 of 2008 compared with the...Facebook Ad Program Sports Spiffier OptionsIn tandem with its redesign this week, Facebook made a number of changes to its ad program, according...Online Video Ad Buys Buttressed with 25% Make-GoodsTaking its cue from traditional TV networks, casual gaming ad network NeoEdge announced it will offer make-goods on...(Still More) Money Lavished on New Media, DigitalOver 75 percent of senior marketers expect spend for new media and online initiatives to increase in the...Industry Buzz & Snippets: 7/24/08Ad Networks and Analytics: DOmedia launched an "alternative" out-of-home and outdoor-advertising marketplace, entirely online. Agencies and Marketing Execs: Spur Digital changed...Microsoft to Divide Platforms & Services in TwainMicrosoft announced plans to split its Platform & Services Division in half. Kevin Johnson, who headed the once-combined... |
