ContextWeb's ADSDAQ, an online exchange for site publishers and advertisers, has launched a "reach extension program" that enables...
Time Warner, which owns an 84 percent stake in Time Warner Cable, has decided to separate it from...
The Conference Board Consumer Confidence Index, which declined sharply in March, fell further in April and stands at...
US District judge William Conner has ruled that artists be paid royalties for songs streamed across online music...
UK parents say social gaming platforms like the Nintendo Wii have a positive influence in their homes: facilitating...
DoubleClick Mobile is fusing with ad networks like AdMob, Google AdSense and Millennial Mobile, according to a company...
When obtaining permission to send emails, 31 percent of marketers use a confirmed opt-in method (double opt-in), said...
Calling all advertisers: Google TV Ads has officially launched.
To facilitate adoption Google is promoting the Ad Creation Marketplace,...
77 percent of marketing executives say the slowing economy has moderately or greatly affected business in the past...
Ad Networks and Analytics:
MediaBank released v2.0 of its analytics platform, adding widgets and other new formats into the...
London-based PIXSTA has launched a search engine that lets users search for images with other images — a...
Microsoft is reportedly willing to raise its bid for Yahoo to $33 a share, reports The Wall Street...
To minimize green marketing confusion, most Americans (59 percent) support government regulation of key phrases commonly used in...
Dockers wants customers to create — and of course, disseminate — their own commercials.
The effort kicked off on...
Mobile will become a focus of the newly-expanded R/GA, reports Adweek.
R/GA is building out an "Emerging Media" division,...
eBay has released full details of its lawsuit against craigslist, an online classifieds site in which it owns...
Though fashion still accounts for 41 percent of the total teen budget, teen spend in the category declined...
A report from Nielsen finds top websites benefit from the growth of mobile-accessed Internet, reports Brandweek.
Nielsen's study found...
Web 2.0 paves the way for integrating direct and brand marketing, enabling real-time dialog with customers and the...
Apple announced it will begin selling new release films on iTunes.
The deal includes inked signatures from Fox, Walt...
One-third (33 percent) of online US adults are more likely to shop online, rather than at a store,...
The ongoing drama between the internet's biggest players enters a crucial phase as Microsoft, Yahoo and Google all...
AT&T has announced it will launch its mobile TV initiative this Sunday.
After a handful of delays, last March...
Insiders reveal Microsoft increased its bid for Yahoo "by several dollars," which has — at long last —...
Veterans of CNN.com and NYTimes.com are partnering on an enigmatic venture related to online ad buying and selling,...
Yahoo hopes to broaden its business relationship with Cars.com as it expands its power in vertical-friendly sites.
The elaborated...
Health plan performance across the US varies widely among some insurers.
Just 45% of plan members report fully understanding...
Overall revenue at agencies was up in 2007, due largely to growth in digital operations, reports Advertising Age....
The Associated Press (AP) Mobile News Network launched today. iPhone users may download an "optimized" version at the...
US visits to Coldplay.com increased 1,800% since the band's new single, Violet Hill, was released free online.
Hitwise compares...
Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger...
More women are on social networks and on average have slightly more "friends" than do men, even though...
Techdirt reports that Google is trying to patent targeted video advertising behaviors that compel audiences to watch a...
Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically...
Slowdown in the online ad market has many startups — which count on ad revenue to push otherwise...
Paying for healthcare ranks among Americans' top personal economic problems (some even marry for health insurance) - up...
Fox Interactive is adding self-service video ads to its menu of online ad options.
The FIM AdStore will allow...
Most Americans find the language of Wall Street technical and confusing and may be making investing mistakes and...
Microsoft added hundreds of television programs to its Zune marketplace in a quest to contend with the versatile...
Consumers cite the web as the fastest-growing retail channel by a 2-to-1 margin.
They are also starting to...
Ad Networks and Analytics:
Rise in revenue from its ad network were just enough to offset drops elsewhere at...
Yahoo is partnering with McAfee on a system that flags potentially unsafe search results.
The system integrates McAfee's...
Those most disappointed by Microsoft's failure to buy Yahoo are the latter's advertisers and stockholders.
Advertisers were as attracted...
Video ad creation firm Spot Runner has secured $51 million in financing elicited from firms like Daily Mail,...
In April there were 3,649,900 online advertised job vacancies, a 16.4 percent decline from April 2007 — and...
The Internet Advertising Bureau has released its final set of guidelines for digital video advertising.
The standards were prepared...
With help from Return Path, Comcast has launched a complaint feedback loop.
feedback.comcast.com forwards mail reported as spam back...
American workers that listen to radio at work online, as opposed to traditional radio receivers, grew dramatically from...
Political nonprofit MoveOn.org is seeking creative entries from agencies in order to help steer the 2008 Presidential election...
Media and entertainment companies generally agree about how the digital market is evolving, where the opportunities lie and...
