Yelp has launched a set of tools that enable firms to nurture relationships on the popular review site...
Spend on online sponsorships and other promotions are rising at the expense of "traditonal" display advertising, reports Borrell...
The Mobile Marketing Association (MMA) shall add mobile video to the formats covered in its global mobile ad...
Google Sites again edged out Microsoft Sites for top position among web properties in Canada, according to comScore'S...
Mobile phone vendors experienced a lull in 1Q08, shipping just 291.6 million units — an 11.6 percent downturn...
Hearst Magazines has added ShopText technology to a slew of its publications, including Redbook and Seventeen.
ShopText enables...
Cost-per-lead (CPL) firm Pontiflex has generated $2.5 million in a Series A funding round led by Greenhill SAVP...
The average click fraud rate for pay-per-click (PPC) advertising was 16.3 percent in the first quarter of 2008,...
In June, behavioral targeting technology by Tacoda shall roll out across AOL's Platform-A network.
The integration is expected...
Awareness of and interest in "The Golden Compass" among users exposed to promotional full-screen mobile ads increased significantly,...
Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising,...
eMusic, whose catalog includes 3.5 million DRM-free tracks and audio books, went live in Canada this week.
"We are...
