Blockbuster Takes Flak for Participation on Beacon

A Dallas woman has sued Blockbuster for its participation in Facebook's Beacon advertising program, reports MediaPost. The suit alleges...

Yahoo Sued Over Faulty Overture Affiliate Program

Online collectibles retailer BigReds.com has filed suit against Yahoo for click fraud-related issues, reports ComputerWorld. BigReds.com says between 2002...

Google's Paid-Search Performance Metrics Improve in Q1

Google accounted for 77% of total search spend in the first quarter of 2008, up 3.3 percentage points...

MySpace Improves Creative Controls for Brand Profiles

MySpace is expanding functionalities for managing brand profiles on its network, reports Advertising Age. The enhanced toolset enables users...

Six Apart Contributes to Ad Network Orgy

Blogging software vendor Six Apart has created an ad network to help bloggers monetize their sites. The opportunity is...