The IAB has released the "User-Generated Content and Social Media Advertising Overview." Its purpose is to outline how...
Federated Media has drawn $50 million in an investment round led by Oak Investment Partners. The financing was...
US at-home and at-work internet users - numbering some 221 million - logged an average of 60 sessions/visits each (up...
Yahoo is pleased with the early results of outsourcing search ads to Google, reports the Wall Street Journal...
In March, Google again extended its share of core searches - to 59.8 percent, an all-time high and...
Segway, a vendor of pricey electric scooters, has launched a site devoted to fostering its community of passionate...
Some 17.5 percent of General Motors customers say TV influences their auto purchase, but GM spent 40 percent...
California is making moves that could lead to taxation of digital download purchases such as music and movies,...
Americans' confidence in their future personal financial situation is weakening, but attitudes about current economic conditions and investments...
Ad Networks and Analytics:
Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over...
Search ad partners Google and Yahoo have made announcements regarding their respective publisher/advertiser analytics offerings.
From Google comes word...
