Officiating its transition from video host to dedicated ad platform, VideoEgg is shutting down its video publishing service...
Investment firm BroadWebAsia Inc. has been licensed the rights to promote Major League Baseball (MLB)-associated media in China,...
Having taken top position in Canada for the first time in January, Google Sites maintained that lead in...
CBS has partnered with social network Loopt for a geo-targeted mobile campaign, reports Advertising Age.
The campaign serves Loopt...
The Boston Globe has dropped Axciom — its previous search provider — and will forthwith use Google to...
Facebook has launched Translations, an app that enables users to help translate the social network's features into over...
UK ISP Virgin Media and the British Phonographic Industry (BPI) are discussing the possibility of a "three-strikes" copyright...
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author...
CareerBuilder.com is working with Facebook to run targeted recruitment ads within the social network, reports Reuters.
Facebook users will...
For the first time, global news and business pub The Economist took the No.1 spot on AdweekMedia's 28th...
Ad Networks and Analytics:
M:Metrics and Mediamark Research are partnering on audience reporting that bridges mobile and print numbers.
Admob...
Late last year, Storus Corp sued Aroa for use of a trademarked term, "smart money clips," in AdWords...
NBC Universal and Fox have signed deals with JumpTap to deliver ads on mobile devices, reports Adweek.
Ads will...
US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions.
But internet ad...
In an economic recession, consumers tend to cut budgets — but, provided discounts, they will continue to buy.
54...
CondeNet shall use Verizon Wireless' V Cast to re-purpose content from its publications, reports Mediaweek.
CondéNet's V Cast channel...
In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western...
Azoogle has changed its company name to Epic Advertising, according to a company release.
The advertising platform will maintain...
Online sustainability buzz grew 50 percent in '07.
People are using the internet to air concerns about green issues,...
With different backgrounds, approaches to business and equally porky superiority complexes, it may seem impossible to get exactly...
A new Amazon service enables shoppers to buy books and other goods by sending text messages, reports The...
Social media and CGM research firm Umbria has been purchased by JD Power & Associates for an undisclosed...
V-ENABLE, the provider of FreeMobile411, has formed a partnership with buzzd, a location-based mobile entertainment service.
buzzd provides real-time...
Mergers and acquisitions across the media and information industries continued at a strong pace in Q1 despite a...
Today St. Ives debuted its first digital marketing initiative.
With pastel colors, soothing music and a focus on the...
This week YouTube suffered reprimands from MPs after failing to remove footage of a gang rape.
VP and General...
US mobile ad spend is projected to reach $1.7 billion in '08, up 89 percent from $878 million...
After much hype and buzz, MySpace Music is set to debut sometime next week, reports Reuters.
MySpace Music boasts...
Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth,...
Verizon and Yahoo have introduced new and upgraded voice search products, respectively.
Verizon has debuted 1-800-THE-INFO. Users may voice-search...
Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as...
Ad Networks and Analytics:
CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market...
Google has begun laying off employees at DoubleClick. The search giant would not specify how many it plans...
Nickelodeon is building a slew of virtual worlds around existing properties and new ventures, reports The Hollywood Reporter.
Nick...
The VooZoo app is spreading from Facebook — where it launched last month — to There.com and vMTV,...
DoubleFusion has signed a deal to provide in-game advertising for titles from publisher NCsoft, according to a company...
Gentoo Sunderland, formerly the Sunderland Housing Group, has been awarded £100,000 (about $199,434) in compensation for cyber harassment....
Fox Interactive Media is conducting some corporate reshuffling, following news that the division is expected to miss its...
As plans to merge with DoubleClick go underway, Google plans to split Performics, formerly a DoubleClick property, into...
The Interactive Advertising Bureau (IAB) has released the latest iteration of its guidelines for in-video advertising.
The revised Digital...
The FAA has granted Aircell, the in-flight internet access provider for American Airlines and Virgin America, the permits...
CBS Radio has pulled the trigger on combining its services with Last.fm's, reports MediaPost.
CBS purchased Last.fm in May...
Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from...
5-15 percent of customers (depending on the carrier) plan to switch carriers within the next six months.
Lower price...
Marketers continue to move beyond counting clicks and into new metrics that better represent new media outlets, reports...
Yellow Pages, a $31 billion industry worldwide, continue to give advertisers large volumes of valuable customer leads —...
DoubleFusion has signed a deal with Habbo to manage all ad inventory for the virtual world's US operations.
The...
Publishers have potentially vast opportunities to collect revenue from ad networks and content licensing, according to an Attributor...
Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout...
Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through...
