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Americans Call Traditional Journalism 'Out of Touch,' Rely on Internet Instead


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Two-thirds of Americans — 67 percent — say traditional journalism is out of touch with what they want from news.

For nearly half of Americans, the internet is now the top source of news, according to a new We Media/Zogby Interactive online survey, MarketingCharts reports.

Though most Americans (70 percent) think journalism is important to the quality of life in their communities, two-thirds (64 percent) are dissatisfied with the quality of journalism in their communities.

Republicans (79 percent) and political independents (75 percent) are most likely to feel disenchanted with conventional journalism, but the survey found that 50 percent of Democrats also expressed similar concerns.

Those who identify themselves as "very conservative" were among the most dissatisfied, with 89 percent who view traditional journalism as out of touch.

Websites were alo cited as more trustworthy than more traditional media sources - nearly one-third (32 percent) said internet sites are their most trusted source for news and information, followed by newspapers (22 percent), television (21 percent) and radio (15 percent).

Among other major findings of the study:

  • Nearly half of respondents (48 percent) said their primary source of news and information is the internet, compared with 40 percent who said so a year ago.
  • Younger adults were most likely to name the internet as their top source:
    • 55 percent of those age 18-29 say they get most of their news and information online, compared with 35 percent of those age 65 and older.
    • Seniors (65+) are the only age group to favor a primary news source other than the internet, with 38 percent of these seniors who said they get most of their news from television.
  • Overall, 29 percent said television is their main source of news, while fewer said they turn to radio (11 percent) and newspapers (10 percent) for most of their news and information.

MarketingCharts has more findings.

About the study: The Zogby Interactive survey of 1,979 adults nationwide was conducted Feb. 20-21, 2008. This is the second year of the survey. See the complete methodological statement on this survey.

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