For its latest season, Fox's American Idol will partner with Apple to bring contestant performances to the iTunes...
Nissan has kicked off EXtraordinary, a multichannel campaign, to promote its Infiniti EX, a luxury crossover SUV.
The company...
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online...
Children's entertainment site GoFish is the latest to create its own ad network of other sites, reports Variety.
GoFish...
Scion is using widgets as part of the campaign to promote three new car models.
The widgets promote Scion's...
Consumer attitudes toward a brand changes with exposure to interactive ads.
The platform for those ads also plays a...
In association with Jobster, entertainment publication Variety has launched the Biz, a social network for the entertainment business.
Media...
Bleacher Report is a blogging platform for sports where users can write stories about college or professional...
Scribd has launched an upgrade, dubbed iPaper, to its document viewer.
iPaper converts PDF documents to embeddable Flash and...
The New York City Department of Education has just approved the first advertising and media public high school.
The...
US retail e-commerce sales in 2007 were up 19.0 percent from 2006, while total retail sales were up...
Video ad network VideoEgg is introducing an ad model whose pricing depends on user interaction.
AdFrames are a more...
TV audience numbers have declined over the past decade as viewing choices expand and the audience splinters.
The upcoming...
How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry...
Yesterday Verizon, AT&T and T-Mobile announced unlimited wireless plans for $99.99 per month, reports ZD Net.
The announcements came...
