I'm sorry. It was time.

Time Warner has announced plans to split AOL's subscription business from the rest of its operations, reports The New York Times.

The internet access business shall operate independently of the website and advertising divisions. The former may eventually be sold to another party, though no such sale is currently pending.

AOL's internet access business has been hemorrhaging customers switching from dial-up to broadband internet connections. It remains still profitable, but the defection rate is steadily eating into profts.

Splitting AOL's subscription access business is only one way Time Warner is looking to revive its stock price. It may also trim costs at New Line Cinema and sell its remaining stake in Time Warner Cable.

In January, Time Warner announced it would be testing a tiered pay-per-download model amongst some broadband users.