The one day people clamor
to watch TV advertising

Seeking to get more bang for their Super Bowl advertising bucks, advertisers are aggressively extending campaigns online, reports the Wall Street Journal.

Companies not advertising during the game hope nonetheless to latch onto the buzz surrounding Super Bowl spots. Verizon Wireless is sponsoring AOL Sport's Super Sunday Ad Poll. KFC is offering a donation to charity for players that celebrate touchdowns with a chicken dance.

Others are simply buying search engine ad keywords related to the game.

Those actually running commercials during the game are also taking advantage of online opportunities. YouTube, MySpace, Yahoo and others will all devote channels to the spots that air on TV.