NanoGaming: an out-of
TiVo experience

NanoGaming doesn't involve microscopes, but it still requires plenty of focus.

NanoGaming is interactive TV. It occurs when live programming is supplemented with web content. For example, live sporting events are getting bar trivia-style "game shows" where viewers/users can compete for prizes, reports the Globe and Mail.

According to Park Associates, 70 percent of those under 34 are "two-screeners." When a sporting event is on, as much as half of sports fans are online while watching it on television. NanoGaming also works well with reality TV.

LiveHive Systems specializes in NanoGaming and has closed deals to bring social trivia games to NASCAR and the NFL. Meanwhile, Jacked Inc. closed a similar deal with NBCSports.com.

Advertisers may sponsor live trivia events. Analyst Bill Harvey surmised advertisers aboard the trivia model get "seven times the average effectiveness of a TV commercial."

NanoGaming also enables advertisers to dodge DVR systems — since the system only works on live broadcasts.