Speculation dies slowly,
trails plenty of ticker tape

Rupert Murdoch has reneged on his blooming intention to liberate the Wall Street Journal online with ad support, reports Variety.

Murdoch delivered his on the subject in a presentation at the World Economic Forum in Davos, Switzerland.

While some content will indeed be accessible to non-paying users, "special" content shall remain behind a paid wall. In fact, Murdoch said, such content will likely become more costly.

In November, the WSJ implemented Digg buttons site-wide. Online news readers could freely access WSJ articles submitted to Digg.

Murdoch's News Corp. purchased Dow Jones, the Wall Street Journal's parent company, in August 2007.