Bud crabs won high honors
in 2007 Super Bowl

Budweiser has launched a campaign to ignite activity amongst consumers in preparation for the Super Bowl.

For the two weeks preceding February 3 (Super Bowl Sunday), visitors to Budweiser.com, BudBowl.com and BudLight.com will be invited to rate Budweiser Super Bowl ads.

Once registered, users will receive a mobile text message inviting them to vote after each ad is shown.

The message for the last ad contains a code enabling visitors to view a "secret 11th spot," available via mobile video or on BudBowl.com.

All Budweiser Super Bowl 2008 ads will be downloadable to mobile phones, PDAs and iPods. Users may also post them on social networks.

Last year, a Budweiser ad topped USA Today's annual Super Bowl Ad Meter, reports Adrants. The site also published teasers for five of the 11 new Super Bowl spots.